10. Recap: Search Engine Friendly Content and Site Structure

There’s a lot to consider when you create a website and search engine optimization (SEO) should be on the top of that list. Here’s a quick summary of best practices for onsite SEO. Be sure to:

**Include clear title tags **

  • Create unique title tags for each page
  • Accurately describe the page’s content
  • Use brief, but descriptive titles

Provide a Meta Description tag

  • Use unique description tags for each page
  • Summarize the key information per page
  • Write high quality and concise descriptions

Fill in the image and video blanks

  • Add descriptive captions
  • Use Alt Tags
  • Use descriptive file names
  • Provide a transcript or summary of video content

Clearly structure your URL

  • Use descriptive URLs, with words, not numbers and symbols
  • Use a directory structure for your URL

Ensure a cohesive site structure

  • Develop a directory structure schematic for your site, starting with the home page
  • Ensure there is no orphaned content on your site

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